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Free Market in Its Twenties

Modern Business Decision Making in Central and Eastern Europe

Edited by Maciej Kisilowski

Video footage of the book launch is available at http://ceubusiness.org/25th-anniversary-book-launch?page=2

This book provides a broadly managerial perspective on key trends that affect business decision-making in Central and Eastern Europe twenty years after the beginning of the region’s transition to market economy. Reflecting different viewpoints, including economic, social, and political approaches, the essays helps managers of the region to understand better both regional and the global forces influencing their businesses – as well as to bring to their attention relevant cutting-edge approaches to business thinking and decision-making.

“The story of the rise of democracy and a market economy in Central and Eastern Europe over the past twenty-five years is often told as a series of historic events. But behind these obviously monumental events—sometimes spectacular, sometimes tragic, and often both—lies another story: that of the effort to build the fledging CEE market economies. This largely untold story is less about politicians and more about managers and entrepreneurs seizing remarkable economic opportunities that history has given them”. – from the Introduction by George Soros.

Contents: George Soros, Foreword; Mel Horwitch and Maciej Kisilowski, Introduction: Managers, Entrepreneurs, and Leaders in the Ever More Complex CEE Environment I. Key Business Trends in Central and Eastern Europe 1.1. Stuart Durrant, Preview: CEE Business Environment through the Eyes of a Western Manager; 1.2. György Bőgel, Europe’s Emerging Countries and the Changing Geography of Innovation; 1.3. Anna Turner, New Ways of Financing CEE Entrepreneurs; 1.4. Caterina Sganga, The Double Face of Janus: Or How CEE Entrepreneurs Can Use Intellectual Property Rights Smartly; 1.5. Charles Mayer, Time to Fold the Tent: Retail Rivalry in Hungary and its Implication for the Rest of CEE; 1.6. Yusaf H. Akbar and Vukan Vujic, Corruption in Central and East Europe: Economics, Politics, and Cultural Values; 1.7. Peter Hardi, Corporate Social Responsibility in Economies of Transition: The Role of the State; 1.8. Noémi Alexa, Is There a Way Out? Promoting Integrity in CEE through a Social Enterprise; 1.9. CEE’s Complex Saga: Authors’ Discussion of Part I II. Central and Eastern Europe and Global Forces 2.1. Maria Findrik, Preview: Global Forces and CEE Competitiveness; 2.2. Paul Marer, The Eurozone Crises and CEE; 2.3. Paul Lacourbe, The New Silk Road: China and the Emerging Opportunities for CEE; 2.4. John Shattuck, The European Crises and the United States; 2.5. Michael LaBelle, Climate Change and the Post-Carbon Economy: Innovation through Shale Gas; 2.6. Bala Mulloth, The Rise of Social Entrepreneurship; 2.7. Bernadett Koles, A New Generation of Digitally Educated Workers; 2.8. Tibor Vörös, Back to Reality: Global Trends In Business Education; 2.9. Boarders and Beyond: Authors’ Discussion of Part II III. Central and Eastern Europe and New Business Thinking 3.1. Yusaf H. Akbar, Preview: The Way Forward; 3.2. Mel Horwitch, Crisis, Renewal, and Leapfrog: Contributions of Contemporary Innovation and Business Strategy in Europe’s Periphery; 3.3. Maciej Kisilowski, Redesigning the Bureaucratic Mind: Toward Fact-Based Thinking in Economic Regulation; 3.4. Davide Torsello, The New Civil Society: Corruption as Discursive Empowerment; 3.5. Zoltan Buzady, Breaking with the Leadership Fantasy: Adopting a More Realistic Model of Drive and Motivation; 3.6. Jay Fogelman, Attack of the Cyborgs: A Note on the Limits of One “New Way of Thinking”; 3.7. Rethinking CEE: Authors’ Discussion of Part III; 3.8. Mel Horwitch and Maciej Kisilowski, Conclusion: Joining the Twenty-First Century and the Need for Creative Professionalism; Editor’s Acknowledgements; List of Contributors; Index

2014
268 pages, cloth
978-963-386-044-1
$50.00 / €38.00 / £32.00

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